PROVIDED WORLD-CLASS SHORE EXCURSION BOOKING EXPERIENCE FOR A PREMIER BRITISH CRUISE LINE

CASE STUDY

A UI/UX DESIGN & DEVELOPMENT CASE STUDY

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Britain’s favorite cruise line, with cruise holidays to hundreds of must-see destinations including the Mediterranean, Caribbean, and more, wanted to provide their customers an exceptional shore excursion booking experience.

The project goal was to provide customers with a cross-platform responsive application to book a tour for travel purposes and with any budget.

A UI/UX DESIGN & DEVELOPMENT CASE STUDY

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Britain’s favorite cruise line, with cruise holidays to hundreds of must-see destinations including the Mediterranean, Caribbean, and more, wanted to provide their customers an exceptional shore excursion booking experience.

The project goal was to provide customers with a cross-platform responsive application to book a tour for travel purposes and with any budget.

Problem Statement

Our client is a British cruise line based out of Southampton, England. From exhilarating outdoor pursuits to classic city explorations, the range of shore experiences our client offers evolves constantly.

With a new cruise ship getting added to their portfolio, our client wanted to test the market for newer travel experiences in remote locations. But with more sites getting added for travelers, the complexity of booking shore excursions was stringent. The client faced difficulties in managing manual call bookings and direct walk-ins.

In order to minimize the call bookings and bring travelers online, our client wanted a fun and omnichannel user experience across platforms (Kiosk, TV, Web, & Mobile) that makes it easy for travel enthusiasts to book tour packages.

Also, the client wanted to increase their sales and hence wanted an online cross-platform application for existing and new customers to view and book tours, find other relevant information, and reduce office visits to a minimum.

After assessing multiple software vendors, the client chose Zuci Systems as their technology partner for end-to-end UI/UX design and development.

BUSINESS GOALS

Create an online experience that is fast, easy and intuitive

Cross-platform responsive application for Kiosk, TV, Web & Mobile

Translate design responsiveness for all platforms: Windows, iOS and Android.

Simplify booking process that is both fast to complete and requires minimal inputs

Minimize call bookings and bring customers online

BUSINESS GOALS

Create an online experience that is fast, easy and intuitive

Cross-platform responsive application for Kiosk, TV, Web & Mobile

Translate design responsiveness for all platforms: Windows, iOS and Android.

Simplify booking process that is both fast to complete and requires minimal inputs

Minimize call bookings and bring customers online

Reduce office visits to a minimum

Faster notifications and better handling of errors

Increase customer market and maximize sales revenue

BUSINESS GOALS

BUSINESS GOALS

Reduce office visits to a minimum

Faster notifications and better handling of errors

Increase customer market and maximize sales revenue

SOLUTION

Before starting to sketch our client’s new app, our project team conducted extensive research to understand different user personas and scenarios. The research involved customer and stakeholder interviews, surveys to collect significant information, and analysis of competitor good practices.

With this research, our highly experienced digital engineering team designed the application by following the Material Design philosophy for high-quality digital customer experience across devices and platforms.

Understanding business requirements, our digital engineers provided RFID (Radio Frequency Identification) card functionality for the Kiosk to help travelers with easy sign-in access and booking. In addition, our design engineers simplified the tour listing with multiple filtering (by activity level, duration, departure time, experience type, etc.) and sort (by price, date, duration, etc.) options for a fast, easy and intuitive experience across devices.

Finally, to expedite the development, we used an agile approach to design, develop, and test the application parallelly and delivered it successfully within two months.

SOLUTION

Before starting to sketch our client’s new app, our project team conducted extensive research to understand different user personas and scenarios. The research involved customer and stakeholder interviews, surveys to collect significant information, and analysis of competitor good practices.

With this research, our highly experienced digital engineering team designed the application by following the Material Design philosophy for high-quality digital customer experience across devices and platforms.

Understanding business requirements, our digital engineers provided RFID (Radio Frequency Identification) card functionality for the Kiosk to help travelers with easy sign-in access and booking. In addition, our design engineers simplified the tour listing with multiple filtering (by activity level, duration, departure time, experience type, etc.) and sort (by price, date, duration, etc.) options for a fast, easy and intuitive experience across devices.

Finally, to expedite the development, we used an agile approach to design, develop, and test the application parallelly and delivered it successfully within two months.

Requirements gathering and research of existing tour booking processes, travelers, stakeholders and competitor analysis

Provided a detailed report highlighting actionable insights and a strategic roadmap for easy adoption of application

Defined the UI/UX design strategy by providing low fidelity wireframes for alternative flows

Delivered GUI specifications, description of system behavior, and high-fidelity interactive prototype with over 200 screens (generated into HTML)

Our digital engineers developed the code and created a release schedule for each sprint

HOW ZUCI SYSTEMS HELPED?

HOW ZUCI SYSTEMS HELPED?

Requirements gathering and research of existing tour booking processes, travelers, stakeholders and competitor analysis

Provided a detailed report highlighting actionable insights and a strategic roadmap for easy adoption of application

Defined the UI/UX design strategy by providing low fidelity wireframes for alternative flows

Delivered GUI specifications, description of system behavior, and high-fidelity interactive prototype with over 200 screens (generated into HTML)

Our digital engineers developed the code and created a release schedule for each sprint

HOW ZUCI SYSTEMS HELPED

Conducted unit and integration testing to not only improve the development process but also help document the behavior of the components and avoid any future regression bugs

Our team of UI/UX engineers incorporated a rich responsive user interface, along with cross-browser and multi-device support

Used CI/CD pipeline for faster release by automating the execution of unit, system, and integration of test cases

After successful testing, the application was deployed on the hosting server and handed over the branding guidelines

Providing ongoing support to all stakeholders in terms of queries, bugs, and attending end-user complaints

HOW ZUCI SYSTEMS HELPED

Conducted unit and integration testing to not only improve the development process but also help document the behavior of the components and avoid any future regression bugs

Our team of UI/UX engineers incorporated a rich responsive user interface, along with cross-browser and multi-device support

Used CI/CD pipeline for faster release by automating the execution of unit, system, and integration of test cases

After successful testing, the application was deployed on the hosting server and handed over the branding guidelines

Providing ongoing support to all stakeholders in terms of queries, bugs, and attending end-user complaints

World-class user experience across devices

0x
increase in bookings
0%
increase in revenue
0x
faster booking process
0Zero
downtime errors
0Months
ROI realized in

BUSINESS OUTCOME

BUSINESS OUTCOME

World-class user experience across devices

0x
increase in bookings
0%
increase in revenue
0x
faster booking process
0Zero
downtime errors
0Months
ROI realized in

TECH STACK

TECH STACK

MAKE YOUR CUSTOMER EXPERIENCE YOUR STRONGEST COMPETITIVE
ADVANTAGE WITH OUR FRICTIONLESS DESIGN THINKING