I write about fintech, data, and everything around it
What Is A Data Integration Platform?
I write about fintech, data, and everything around it
A data integration platform allows data from multiple sources to be collected, sorted, and transformed. The primary function of the data integration platform is to merge and centralize data for ease of access, management, and business intelligence.
Here are a couple of examples of data integration.
Business to Consumer Scenario
Let’s take the example of a company called DBL, which produces garments for gentlemen, and it is an online-only business where users come to their website or go to platforms like Amazon to make a purchase.
DBL uses several tools to run its business:
- Instagram, Facebook, and Google ads to drive traffic to the website purchase
- Google Analytics to track users and their behavior on the website
- MySQL database to store user information and image metadata (shirts, ties, socks, etc.)
- Hubspot to manage the lead generation and nurturing
- Freshworks to perform customer support
- Zoho for accounting and financial tracking
- Razorpay for payment gateway integration
- Amazon marketplace sales information
Each of these pieces of information exists in silos for DBL. DBL needs to look at all of them together to understand the health of its business.
You may want answers to several questions like:
- Which advertising platform is performing better?
- Where does the user abandon the site? As soon as they enter the page or after entering the payment information. What are the friction points?
- What are the lead generation activities that are working and what doesn’t work?
- Do customers who abandon the cart buy at a later point in time due to remarketing?
- How does the marketplace perform vis-à-vis your own sales channel?
To view all this information, you need to bring together all of the data from these disparate systems. An integration platform like ZIO helps in doing that for a business.
Business to Business Scenario
Let us take the example of an animation software maker, ASM. ASM is in the business of providing subscription-based licenses to users who can create animation in no time. They use various channels and tools to promote and manage their product.
- They work with partners who integrate this software along with productivity applications
- They work with solution partners who build custom applications on top of their animation software
- They manage their plans and subscriptions using a third-party provider like Chargebee
- They promote their product using YouTube, LinkedIn, Facebook, Instagram, and Google Ads.
- They use a multi-channel contact center suite from Genesys to manage their customer support
- Marketo to manage the lead generation and nurturing
- Netsuite for accounting and financial tracking
- PayU for payment gateway integration
- Google Analytics to track their users and their behavior on the website
- External agencies to create the advertisement content and designs
All of this data is available in silos, and they need to be brought together to make business decisions. A few questions they would need answers to include:
- What is the ROI on advertising in each of their chosen channels? What is performing well, and what isn’t?
- Which is the preferred channel for different customer personas when they are looking for customer support?
- Which integration partners work better, and what initiatives must be carried out to make them perform better?
- Which solution partners are actively contributing to the subscriptions, and how can they be made better?
- Which agency is creating better content and designs that work well with their audience?
- What lead generation activities are producing results?
- Which plans work better than the others, and is there are a need to optimize them?
Integrating data from all of these systems will provide them better insights and help make the right business decisions. A data integration platform like ZIO can help make this integration easy.
ZIO, the data integration platform
ZIO brings data from all enterprise applications on the same page by achieving a seamless and scalable integration on a single unified platform. It helps mine value from the ocean of enterprise data by transforming structured and unstructured data into actionable business insights.
It combines a low-code approach and strong professional services to deliver the lowest Total Cost of Ownership proposition to clients.
So, whether you are an SME or enterprise company, data tracking is the key to the success of your business. Schedule a 30-minute call and learn about Zuci’s Data Engineering Services to craft a single source of truth system for real-time data analytics, business reporting, optimization, and analysis.
Want to know more? Get in touch with the ZIO team.
Related Posts
Kavya Ravichandran is a skilled content writer with a flair for crafting narratives that educate and engage. Driven by a love for words and an innate curiosity, she explores various topics in the digital space, focusing on application development and modernization, UI/UX design, and emerging technologies like DevOps, AI, and more. She is adept at tailoring her narratives to suit different audiences and platforms, ensuring her work is both relevant and insightful.
Pavithra Anandan is a solution driven IT specialist with over 12 years of experience, including 7 years in manual and automation testing and 5 years as a Business Analyst. She excels in understanding customer business needs and translating them into actionable requirements. Proficient in Agile methodology, she is adept at requirements gathering, epic and user story development, backlog management, and fostering collaboration with cross-functional teams. Her consulting experience spans various industries, including Postal, E-commerce, Automotive, and Airline sectors. Currently, as a Product Owner at Zuci, she focuses on advancing postal logistics by enhancing operational efficiency and driving customer satisfaction through innovative delivery solutions
Minna is a content developer specializing in software testing and Robotic Process Automation (RPA). She enjoys exploring the intricacies of cutting-edge software and knits comprehensible content that resonates with the audience. PS, she is a book lover.
Kavya Ravichandran is a skilled content writer with a flair for crafting narratives that educate and engage. Driven by a love for words and an innate curiosity, she explores various topics in the digital space, focusing on application development and modernization, UI/UX design, and emerging technologies like DevOps, AI, and more. She is adept at tailoring her narratives to suit different audiences and platforms, ensuring her work is both relevant and insightful.
An experienced and adaptable IT leader, Gopalakrishna Raju boasts over 18.5 years of expertise in service delivery management, project management, and database administration. A strong advocate for continuous service improvement and automation, he strives to bring productivity and cost benefits for clients. Certified in Oracle, AWS, and Microsoft Azure, he has received numerous accolades, including the Top Achiever FY23 Spot Award at Zensar and multiple awards at Wipro. When not busy setting up operational models, and delivering successful outcomes, he enjoys playing badminton and cricket.
Simran is a professional with over 18 years of diversified experience in business intelligence and data analytics, strategy planning, key account management and new product development. She has worked in the technology industry, consumer goods industry, retail and market research.
Gayathri Krishnan is a seasoned IT professional with over 15 years of experience, spanning 4 years in manual testing and 9+ years as a business analyst in the General Insurance and Logistics sectors. With more than 2 years as a delivery lead, she has a proven ability to manage end-to-end project lifecycles and transform business requirements into effective solutions. Her expertise covers multiple lines of business within general insurance, including Motor, Health, Personal Accident, Fire, Marine, Engineering, and Rural insurance. Skilled in Agile methodologies, Gayathri excels in requirements gathering, backlog management, client engagement, and leading cross-functional teams. As a Product Owner at Zuci, Gayathri specializes in aligning business and technical requirements to enhance operational efficiency in postal logistics services.
Sona Jayakumar is a Senior Business Analyst with three years of experience in the ESG (Environmental, Social, and Governance) and Healthcare sectors. She specializes in digital transformation and process optimization, focusing on aligning business strategies with innovative solutions. Her expertise in stakeholder management and cross-functional collaboration has consistently delivered impactful results and improved operational efficiency.
Minna is a content developer specializing in software testing and Robotic Process Automation (RPA). She enjoys exploring the intricacies of cutting-edge software and knits comprehensible content that resonates with the audience. PS, she is a book lover.
Minna is a content developer specializing in software testing and Robotic Process Automation (RPA). She enjoys exploring the intricacies of cutting-edge software and knits comprehensible content that resonates with the audience. PS, she is a book lover.
Rama Jayaraman is a Certified Public Accountant (USA), CA (Intermediate) and Commerce graduate. She is certified in Professional Scrum Master I and has working knowledge of multiple tools like Tableau, Power BI, Smartsheet, Azure Devops and multiple other Microsoft tools. She is a Seasoned Professional with 8+ years of experience with a proven track record in Project Management and Risk Management through a solution-oriented approach. She has managed and lead key projects in the areas of Automation, Analytics, Auditing, Financial Reporting and Internal Control. She has worked for companies like KPMG, Maersk and Standard Chartered Bank. Currently supporting The Officer of Inspector General (The Global Fund) as part of the Zuci family. She is a trained singer who has participated and won competitions. During her spare time, she has also volunteered as a coach and conducted swimming classes for the underprivileged and visually challenged.
Ameena Siddiqa is a seasoned marketer with hands-on experience in curating captivating content on the latest cloud, devops and enterprise technology trends. With a keen eye for emerging trends and a passion for storytelling, she has a knack for transforming complex concepts into engaging narratives that resonate with audiences across industries.
A web-analytics nerd, speaker - here delving into (Big)-data.
A web-analytics nerd, speaker - here delving into (Big)-data.
Minna is a content developer specializing in software testing and Robotic Process Automation (RPA). She enjoys exploring the intricacies of cutting-edge software and knits comprehensible content that resonates with the audience. PS, she is a book lover.
Rajalakshmi Sivaramakrishnan is a Lead Business Analyst with 17 years of experience in various fields, including Business Analysis, Identity Access Management, Requirement Engineering, and Business Intelligence. She excels in automating processes, aligning business and technology, and has domain expertise in retail banking and capital markets.
