DELIVERING SEAMLESS MOBILE BOOKING EXPERIENCE BY BRINGING TRAVELERS & INCREDIBLE HOLIDAY PACKAGES TOGETHER

CASE STUDY

A MOBILE APPLICATION DEVELOPMENT CASE STUDY

Sailing since 1837, the client is the pinnacle of British cruising with some of the largest and most modern cruise ships in the world. They wanted to provide an online mobile booking experience to travelers that is fast, easy, and intuitive.

The main objective was to include an onshore mobile channel for shore excursion bookings to ease other excursion booking channels by automating all manual booking processes, expediting bookings, and improving overall customer experience and engagement.

A MOBILE APPLICATION DEVELOPMENT CASE STUDY

Sailing since 1837, the client is the pinnacle of British cruising with some of the largest and most modern cruise ships in the world. They wanted to provide an online mobile booking experience to travelers that is fast, easy, and intuitive.

The main objective was to include an onshore mobile channel for shore excursion bookings to ease other excursion booking channels by automating all manual booking processes, expediting bookings, and improving overall customer experience and engagement.

Problem Statement

The client is a leading British cruise line with over 11.5 million guests sailing every year providing authentic travel experiences on land and sea for over 180 years.

Despite already having a website for excursion bookings, onshore self-service kiosk systems, and customer representatives, the client handled the entire shore excursion process manually, such as excursion booking, pass issuance, rebooking, payments, etc.

Although the self-service kiosk systems automated most of the onshore booking process, the kiosks were outnumbered to service the travelers at scale.

As a result, the customer had to wait in long queues to book their shore excursions. Meanwhile, on the other hand, the customer executives faced difficulties scaling the services to new bookings, which impacted the overall booking experience of travelers and employee efficiency.

To overcome these challenges, the client wanted to complement their website, kiosk systems, and customer service executives with a customer-facing mobile application for iOS and Android for a personalized and seamless booking experience.

Since the client lacked competencies in mobile app development, Zuci Systems was chosen as their technology partner for end-to-end mobile application design and development.

BUSINESS GOALS

Simple, seamless mobile booking experience considering the non-techie customer base (especially for senior citizens)

Translate design responsiveness for all devices

Check real-time ticket availability and booking status

Automating all manual shore excursion booking processes

Ease-of-use, scalability, and cost-effectiveness

BUSINESS GOALS

Simple, seamless mobile booking experience considering the non-techie customer base (especially for senior citizens)

Translate design responsiveness for all devices

Check real-time ticket availability and booking status

Automating all manual shore excursion booking processes

Ease-of-use, scalability, and cost-effectiveness

After understanding our client’s requirements, Zuci Systems partnered to develop an on-demand shore excursion booking application for iOS and Android and a web portal for admin operators.

With a proven track record in providing full-stack web and mobile application development services, we adopted a secure cloud-based infrastructure and scalable architecture to enable a more accessible addition of functionality in future releases.

Our project team offered the following services:

  • Product Discovery
  • UX/UI Design
  • iOS Development
  • Android Development
  • UWP Development

Finally, to expedite the deployment, we used an agile approach to design, develop, and test the application parallelly and delivered it successfully within three months.

SOLUTION

SOLUTION

After understanding our client’s requirements, Zuci Systems partnered to develop an on-demand shore excursion booking application for iOS and Android and a web portal for admin operators.

With a proven track record in providing full-stack web and mobile application development services, we adopted a secure cloud-based infrastructure and scalable architecture to enable a more accessible addition of functionality in future releases.

Our project team offered the following services:

  • Product Discovery
  • UX/UI Design
  • iOS Development
  • Android Development
  • UWP Development

Finally, to expedite the deployment, we used an agile approach to design, develop, and test the application parallelly and delivered it successfully within three months.

HOW ZUCI SYSTEMS HELPED

Our business analysts conducted an onshore 4-day workshop with the stakeholders to collect requirements, identify the app users, and establish the app's goals and objectives

Prepared a Business Requirement Document (BRD) based on MoSCoW prioritization by understanding the overall requirement, end-to-end shore excursion experience, challenges, and business goals

Identified React Native technology for both iOS and Android application development to reduce the time and costs of implementation

Understanding client systems, our project team selected UWP (Universal Windows Platform) technology for the admin application to help tourists with troubleshooting

Grouped all the broad features of implementation cycles into release cycles

HOW ZUCI SYSTEMS HELPED

Our business analysts conducted an onshore 4-day workshop with the stakeholders to collect requirements, identify the app users, and establish the app's goals and objectives

Prepared a Business Requirement Document (BRD) based on MoSCoW prioritization by understanding the overall requirement, end-to-end shore excursion experience, challenges, and business goals

Identified React Native technology for both iOS and Android application development to reduce the time and costs of implementation

Understanding client systems, our project team selected UWP (Universal Windows Platform) technology for the admin application to help tourists with troubleshooting

Grouped all the broad features of implementation cycles into release cycles

Our developers started coding for the backend parallelly with the design team to accelerate the project development

Also, parallelly, developed an admin web application for administrators to access the mobile application, add, edit and map user accounts, send notifications, view excursion booking data, and create and manage special events

Deployed and tested the solution on the client's staging environment and handed over the application guidelines

Post acceptance of stakeholders, our team moved to production, followed by ongoing support to stakeholders with workshops and Q&A sessions

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

Our developers started coding for the backend parallelly with the design team to accelerate the project development

Also, parallelly, developed an admin web application for administrators to access the mobile application, add, edit and map user accounts, send notifications, view excursion booking data, and create and manage special events

Deployed and tested the solution on the client's staging environment and handed over the application guidelines

Post acceptance of stakeholders, our team moved to production, followed by ongoing support to stakeholders with workshops and Q&A sessions

BUSINESS OUTCOME

0%
mobile application adoption rate
0x
payment requests processed within TAT
0%
reduction in employee effort (equivalent to 200 FTEs)
0%
increase in NPS (Net Promoter Score)
0 Months
ROI realized

BUSINESS OUTCOME

0%
mobile application adoption rate
0x
payment requests processed within TAT
0%
reduction in employee effort (equivalent to 200 FTEs)
0%
increase in NPS (Net Promoter Score)
0 Months
ROI realized

TECH STACK

TECH STACK

READY TO BUILD YOUR HIGH-QUALITY, FULLY FUNCTIONAL MOBILE APP ENABLING SEAMLESS CUSTOMER EXPERIENCES?