REVOLUTIONIZING DEBT INVESTMENT BY BUILDING AN EFFICIENT ONLINE PLATFORM
CASE STUDY
PROBLEM STATEMENT
The client’s business was established with a strong mission to offer financial access to all sections of society in an efficient and scalable manner. They offer a wide variety of debt products including non-convertible debentures, credit-enhanced debt products, market linked debentures, and asset backed securities to name a few.
The need was to build a platform that handled the end-to-end process right from KYC upload to filtering investments based on goals, followed by seamless investment process and capability to track the portfolio digitally. They wanted to ensure that their goal of portfolio diversification, impactful investment, income and taxation benefit to customers backed by risk management were taken care of in a simple and convenient way on the online platform.
PROBLEM STATEMENT
The client’s business was established with a strong mission to offer financial access to all sections of society in an efficient and scalable manner. They offer a wide variety of debt products including non-convertible debentures, credit-enhanced debt products, market linked debentures, and asset backed securities to name a few.
The need was to build a platform that handled the end-to-end process right from KYC upload to filtering investments based on goals, followed by seamless investment process and capability to track the portfolio digitally. They wanted to ensure that their goal of portfolio diversification, impactful investment, income and taxation benefit to customers backed by risk management were taken care of in a simple and convenient way on the online platform.
The client belonged to the banking and finance industry. They had a clear idea about what they wanted to build and sought support from Zuci for their technological prowess to bring this idea of a debt platform to life
The plan was to build a first of its kind digital investment platform that would offer alternate investment portfolios for the end customer to choose from
The platform would seek direct investment from individuals for debt listed by fintechs and NBFCs
This required a clear understanding of the internal processes and user needs for successful development
WHAT WAS THE REQUIREMENT?
WHAT WAS THE REQUIREMENT?
The client belonged to the banking and finance industry. They had a clear idea about what they wanted to build and sought support from Zuci for their technological prowess to bring this idea of a debt platform to life
The plan was to build a first of its kind digital investment platform that would offer alternate investment portfolios for the end customer to choose from
The platform would seek direct investment from individuals for debt listed by fintechs and NBFCs
This required a clear understanding of the internal processes and user needs for successful development
HOW DID WE SOLVE IT?
After the first phase of research, our team of engineers brainstormed to identify the unique features this platform would comprise of and created the architecture
Since financial information needed to be displayed, the UI/UX design was crafted in such a way that the interface is not overloaded, and only requisite information is shown on the app and web interfaces
The team then planned to deploy AI and data analytics to gather market intelligence to assist investors in choosing the most suitable investments and risk-based decision making
HOW DID WE SOLVE IT?
After the first phase of research, our team of engineers brainstormed to identify the unique features this platform would comprise of and created the architecture
Since financial information needed to be displayed, the UI/UX design was crafted in such a way that the interface is not overloaded, and only requisite information is shown on the app and web interfaces
The team then planned to deploy AI and data analytics to gather market intelligence to assist investors in choosing the most suitable investments and risk-based decision making
A payment gateway was then integrated to help the customer pay through NEFT (national electronic funds transfer), bank transfer or even their debit cards
Being an investment platform, there was an ongoing need to add new features. Zuci’s team ensured that it works across devices flawlessly with every release
HOW DID WE SOLVE IT?
HOW DID WE SOLVE IT?
A payment gateway was then integrated to help the customer pay through NEFT (national electronic funds transfer), bank transfer or even their debit cards
Being an investment platform, there was an ongoing need to add new features. Zuci’s team ensured that it works across devices flawlessly with every release
WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?
After studying the client’s requirement, our developers decided to design an investment platform that would cater to a wide range of investors facilitating varied investment options with an easy-to-use interface
The entire functionality was developed on an open-source platform with in-built functionalities for quick configuration and hassle-free investing experience
For the frontend our team chose Angular framework to develop the digital platform as a Progressive Web App that was highly responsive on any device or browser
WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?
After studying the client’s requirement, our developers decided to design an investment platform that would cater to a wide range of investors facilitating varied investment options with an easy-to-use interface
The entire functionality was developed on an open-source platform with in-built functionalities for quick configuration and hassle-free investing experience
For the frontend our team chose Angular framework to develop the digital platform as a Progressive Web App that was highly responsive on any device or browser
User Interface had a transparent edge to assist investors in easily identifying investment opportunities, cost involved and attractive rate of return, thus helping them make an informed investment decision
This also meant our qualified QA team worked on advanced testing for tracking defects and overall management constantly
WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?
WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?
User Interface had a transparent edge to assist investors in easily identifying investment opportunities, cost involved and attractive rate of return, thus helping them make an informed investment decision
This also meant our qualified QA team worked on advanced testing for tracking defects and overall management constantly
WHAT DID WE ACHIEVE FOR THE CLIENT?
The entire online process was simplified wherein anyone who is interested in debt investing could sign up and undertake a seamless KYC process to get started, thereby helping the client improve their customer’s experience.
The platform became the source of identifying a new market segment altogether by pulling in individual and mid-market investors for making debt investments
The investors post signing up could easily filter investment opportunities that best suit them and then go on to make an investment at the click of a button. They could then track the same digitally to get timely updates
WHAT DID WE ACHIEVE FOR THE CLIENT?
The entire online process was simplified wherein anyone who is interested in debt investing could sign up and undertake a seamless KYC process to get started, thereby helping the client improve their customer’s experience.
The platform became the source of identifying a new market segment altogether by pulling in individual and mid-market investors for making debt investments
The investors post signing up could easily filter investment opportunities that best suit them and then go on to make an investment at the click of a button. They could then track the same digitally to get timely updates
TECH STACK
TECH STACK
